White-label software refers to software products or solutions that are developed by one company (the provider) and then rebranded and resold by another company (the reseller) as if they were their own. Essentially, it's a form of outsourcing where the reseller can market and sell the software under their own brand name. logo and identity without having to invest in the development process.
At its core, white-label software provides a set of functionalities or features that serve a particular purpose, such as as customer relationship management (CRM), project management, e-commerce platforms, etc.
The distinguishing feature of white label software is that it can be customized and branded with the reseller’s logo, color schemes, and other visual elements to match their brand identity seamlessly.
White-label software often allows for some level of customization to meet the specific needs of the reseller or their clients. Additionally, It can be integrated with other software systems or platforms for seamless operation.
It's important to distinguish white-label software from custom software development. While white-label solutions offer pre-built functionality with customization options, Custom development involves creating software from scratch tailored to specific requirements.
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